About Us

Welcome to G.O.A.T. Athletic, where we empower athletes to become the "Greatest Of All Time." More than just an apparel brand, we are a movement dedicated to inspiring a mindset of confidence, resilience, and relentless pursuit of greatness. Our high-quality, performance-driven athletic wear is designed to help you unleash your full potential, whether on the field, court, or in your daily life.

At G.O.A.T. Athletic, we believe that true greatness comes from within. That’s why our mission extends beyond providing exceptional gear; we are here to support you in building the mental strength and self-belief needed to conquer challenges and chase your dreams. With every product, every message, and every interaction, we aim to uplift and motivate athletes to be proud of their journey and to celebrate their unique strengths.

Join us in embracing the GOAttitude—a mindset that encourages you to be your best, to push beyond limits, and to always believe in the power of your potential. Together, let’s redefine what it means to be great.

Meet The Fam

GOAT Athletic was born from a collaboration between Michael Carter and Mikhaela Cann, driven by their shared commitment to creating better access, education, and living standards through mentorship and mental skills training, along with their passion for apparel. Their aligned values and belief in the power of fashion as a vehicle for positive messaging brought their vision to life.

      • Michael Carter

        Michael Carter is a dedicated leader focused on empowering communities through his charity, the Overflow Foundation. His organization is centered on providing support, resources, and education to uplift those in need, emphasizing mentorship and holistic development. Overflow Foundation aims to bridge gaps in opportunities, helping individuals build a better future through strategic programs and community-based initiatives.

      • Mikhaela Cann

        Mikhaela Cann is the founder of Assist Athlete Services, a business devoted to bridging the gap between mental and physical development for young athletes. Through personalized mentorship, mindset training, and resources tailored to athletes, she aims to elevate performance both on and off the field. Assist Athlete Services is committed to building positive habits, fostering resilience, and creating a supportive environment for athletes to thrive.